Senior Creative Lead, Lucile Packard Foundation for Children’s Health, Palo Alto CA

I’m a creative director, senior designer, and brand architect at the Lucile Packard Foundation for Children’s Health, where I lead visual storytelling that champions the health and wellbeing of children and families. The Foundation is dedicated to transforming health outcomes for all kids and moms, supporting extraordinary care today while advancing research, discovery, and systemic change for tomorrow.

Through philanthropy, we fuel the work of Lucile Packard Children’s Hospital Stanford and the Stanford School of Medicine. I work alongside a team of deeply mission-driven experts in fundraising, donor engagement, creative services, events, data, strategy, and more — all united by the belief that resources should never stand in the way of the best possible health for every child and expectant mother. In my role, I take a strategic, collaborative approach to design, crafting compelling visual narratives that inform, inspire, and engage.

I see design as both a problem-solving tool and a powerful emotional connector, helping translate complex ideas into accessible, compelling experiences. I’m especially passionate about design education and community impact, and I’m committed to socially responsible communication that amplifies the Foundation’s mission and sparks transformative change.

Tell us how and why you became involved in socially responsible communications, any thoughts on why design can be an especially effective tool for this goal, and, if you wish, give us an example of a project of which you are proud?

My path into socially responsible communications began with a deep-rooted commitment to community and a belief that design can be a powerful force for good. Over the years, I’ve seen how thoughtful design—through brands, environments, and experiences— can foster connection, promote well-being, and support growth. Design has a unique ability to distill intricate narratives into experiences people can truly feel, cutting through the noise to spark conversation and invite participation.

That’s why I believe designers carry both an opportunity and a responsibility to create with intention. It’s not just about what we make, it’s about who we’re making it for, and why it matters. Whether designing inclusive events that bring people together or crafting visual identities that elevate local voices, I strive to create work that feels genuine and grounded in purpose. Being part of a mission-driven organization allows me to live that commitment every day. Good design, when guided by empathy and clarity, can really make a meaningful difference, one person or one project at a time.

Given the confluence of events and challenges our society now faces, does this moment in time present any special opportunities, urgencies, obstacles to designing for good?

In a world flooded with crisis and constant information, it’s easy to feel powerless, but design reminds us that small, intentional actions still matter. We can’t solve everything at once, but we can choose one issue, one community, and design relentlessly toward progress. This moment demands that we create work that is both compassionate and catalytic, shifting narratives, amplifying dignity, and making space for underrepresented voices. Designing for good isn’t just an opportunity — it’s an urgent responsibility. As creative professionals, we must use our skills to foster equity, connection, and positive change where it’s needed most.