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CHASE SMITH

VIRGINIA TECH

Hi, I’m Chase Smith, a Graphic designer engrossed in data visualization and packaging design. Before I pursued my BFA in Graphic Design at Virginia Tech, I was in Chesapeake Bay Governor’s School (CBGS), an advanced STEM program focusing on marine science. I use my free time outside to help teach design concepts to underclassmen; I am the president of our chapter of AIGA and a Peer Mentor for freshmen students. When I’m not designing, you can find me digging into rabbit holes, woodworking, and overanalyzing my fantasy football league.

What first sparked your interest in graphic design?

To be honest, I don’t really know, but I can make up a story if you need me to.

Who are your biggest creative influences?

Some of my biggest creative influences, in no order, are Tyler Okonma (Tyler, The creator), Jacob Christensen (Jakey), Marcus Morton (Redveil), Kendrick Lamar, Anthony Po, Denzel Curry, and Donald Glover (Childish Gambino).

What does “good design” mean to you?

Good design is anything that gets the designer’s point across without the designer having to explain the point of it to the viewer.

What trends in graphic design excite you – or concern you – the most?

I believe that generative AI is a shortcut in learning and is detrimental to the development of designers. Getting creatively stuck is a vital part of the learning process, it is the direct result of critical thinking. Figuring out a method that helps get them out of that creative rut is key to success. If asking an AI model for ideas is part of a student’s design process, they aren’t exploring anymore and, in turn, aren’t learning.

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