Students To Watch • Graphic Design USA

Farashta Rezai’s design perspective bloomed while growing up between Afghanistan, Africa, and America; every place changed the way she sees design, pattern, and color. The shift from knowing one language, Farsi, to learning English, wasn’t just expanding her language knowledge; it was a way of learning how to turn voices into visual storytelling.

While at university, she gained the opportunity to embed her voice as an Afghan girl into her projects hoping to inspire her peers to do the same. To her, design grants an ability to change the audience’s perspective and make them feel emotions through the work. She combines her creativity and voice in designs that offer the public a viewpoint they haven’t seen before.

Farashta interned as a Social Media & Marketing Designer for Go Local FXBG, non-profit organization. There, she gained experience with clients, and learned how influential visual designs help organizations connect with their communities while also showcasing the positive impact of their hard work. In the near future, she plans to launch her own small bear-themed bakery inspired by cute, cozy, warm Japanese cafes, and incorporate a flower shop and a small library. Farashta loves to indulge her baking skills, travel, as well as explore art and design museums all over the world.

What does “good design” mean to you?

To me, “good design” is design that can positively impact individuals by raising their awareness about social justice and human rights issues. A good design has the ability to influence viewpoints, inviting them to think critically about challenges like racial inequity, global warming, and accessibility to education. Good design interacts emotionally with the audience while giving them visual facts that help them understand the subject.

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