Students To Watch • Graphic Design USA

Juju Stojanovic is a designer exploring type, code, and graphic design through the intersection of her backgrounds as a professional ballet dancer and student of mathematics. She has worked in brand identity, type design, and exhibition design in Cincinnati, New York, and Berlin, and is currently studying communication design at the University of Cincinnati’s College of Design, Architecture, Art, and Planning (DAAP). Her work has been recognized by the Type Directors Club, Creative Review, and Graphis. She believes that design and creativity must be driven by human connection, persistent curiosity, and diverse perspectives.

What first sparked your interest in graphic design?

The first time I heard of graphic design as a profession was from a book in my elementary school library where I learned that graphic designers design book covers, and as a huge bookworm I had always loved looking through the books at the library and bookstore. I think my love for design has also always been very rooted in letterforms though. As a kid of the 2000s I was obsessed with early Google Doodles (when they change the Google logo for various occasions) and had a Word Doc on the family computer where I archived and labeled each Google Doodle. I think it was when I first started to realize the limits that you could push letterforms to and still have them read as letters, while at the same time expanding their meaning beyond the words they spelled though a new layer of visual communication.

Who are your biggest creative influences?

Naturally, my design professors have been hugely influential to me. Ever since I was a kid, I’ve always looked up to the teachers in my life because a good teacher does more than just feed you information — they teach you how to see, how to think, and how to appreciate the thing they are teaching you. Similarly, I’m greatly influenced by all the amazing designers I have gotten to know throughout the past few years of interning and connecting with the creative communities in all the cities I’ve gotten to work in, live in, and visit.

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What first sparked your interest in graphic design?

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