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The nation’s most popular news source for graphic design business, ideas, and opportunities.
The nation’s most popular news source for graphic design business, ideas, and opportunities.
The nation’s most popular news source for graphic design business, ideas, and opportunities.
The nation’s most popular news source for graphic design business, ideas, and opportunities.
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RONNIE ALLEY
Hi, I’m Ronnie, a designer with a passion for identity systems, motion graphics, and type design. Whether I’m connecting with people or crafting brands, I strive for authenticity in everything I do. I believe the best design is intrinsic in its nature, work that feels so true in its being that nobody questions how else it could be done. I enjoy the challenge of distilling vast ideas into a singular visual concept, and I aim to create work that resonates with the viewer.
I always had an innate love for graphic design, even before I knew what it was. Growing up in a small town in Texas, I had no idea it was even a career option for me. That said, I was always making elaborate posters for school and designing CD and book covers for me and my friends.
My classmates are a constant source of inspiration for me. I’m lucky enough to be surrounded by an incredibly talented international pool of students. I love hearing their perspectives, seeing the designs they produce, and how their different life experiences influence their work.
I’m really proud of my rebrand for the ONE Institute. As the nation’s longest running LGBTQ+ advocacy group, with the world’s largest collection of queer history in their archives, I really enjoyed taking their rich history and making it new again. I let the conceptual challenge of visually defining queerness lead all of my decision making, giving the Institution a vibrant brand that compliments their cultural weight.
I know a design is good when it feels natural and the visual cues aren’t trying to say too many things at once. I feel chasing trends or being overly beholden to marketing strategies can diminish the core concept behind what a design wants to be.
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