
The nation’s most popular news source for graphic design business, ideas, and opportunities.
The nation’s most popular news source for graphic design business, ideas, and opportunities.
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Students To Watch
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YEEUN CHO

Yeeun Cho is a senior design student at Auburn University, graduating in May 2026. As an artist and designer, she is skilled in a wide range of art mediums and design tools. She is always excited to bring fresh perspectives shaped by her artistic background and her experience living between two cultures. She is currently interested in brand identity and UI/UX design, especially after branding a local Korean-style bakery and, more recently, designing an app with a research lab at Auburn University called SoliU. Outside of her studies, Yeunn enjoys reading and crafting.
I took an advertising design class back in high school, which helped me learn many tools, but I was always curious about what “design” actually was because it was never clearly defined to me. So my journey as a designer began with a simple question: “What is design, and more specifically, what is good design?”
It depends on the project, but right now I’d say Dieter Rams and A.M. Cassandre.
There are several projects I’m proud of, but one I’m most proud of is a biodesign group project I conceptualized and led as the design lead, Wild Alchemy. I even had the opportunity to attend the Biodesign Challenge Summit and present it to a larger audience.
Good design is easily understood by people; for me, function comes first and then aesthetics come second.
I think generative AI both excites and concerns me. It’s an incredible tool, but I also worry that it may take away opportunities for designers who are just starting their careers.
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