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The nation’s most popular news source for graphic design business, ideas, and opportunities.
The nation’s most popular news source for graphic design business, ideas, and opportunities.
The nation’s most popular news source for graphic design business, ideas, and opportunities.
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YUNXI YE
BOSTON UNIVERSITY
Yunxi Ye is a graphic designer from China, currently based in Boston and pursuing an MFA in Graphic Design at Boston University. Her practice combines a “take it easy” openness with structured, verb-led experimentation, exploring how everyday actions and tools shape visual communication. She is particularly interested in how verbs can operate as frameworks for perception and interaction. Working across typography, publication design, motion graphics, and interactive media, she creates participatory and performative systems that translate physical action into visual and collective experience. Her work has been recognized by Design 360˚, the GDC Award, and the KTK Design Award, and has been exhibited internationally.
Noticing how small observations—a tree, a stone, a fleeting moment on the street—could become visual language first drew me to design. Design became a way for me to express what I noticed, felt, and understood about the world.
I’m inspired by playful, systems-driven designers and studios such as The Rodina, Booklook, Studio Moniker, and Can Yang.
Verb-led Design: A Grammar for Embodied Action reimagines verbs through a “Body–Verb–Tool” system, turning movement itself into the grammar of design. It reshaped how I understand methodology and grounded my practice in embodied ways of thinking and making.
What does ëgood designí mean to you?
Good design communicates clearly while inviting curiosity—creating a moment when someone pauses, notices, and feels something.
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