The International Gymnastics Federation (FIG) has launched a major rebrand, introducing a new name: World Gymnastics. The rebrand marks a milestone in the organization’s evolution and positions it for the future of the sport. The new brand includes a new logo and visual identity and reflects the organization’s commitment to promoting gymnastics at every level, from grassroots participation to elite international competition.
Morinari Watanabe, President of World Gymnastics, Overall, says that new visual identity is intended to emphasize movement, unity and the expressive nature of the sport. Our new name, he says, “reinforces our role as a global center for athletes, coaches, fans, and partners. This change goes far beyond a rebranding. It is a promise to elevate the sport and expand access to gymnastics worldwide.”
In addition to name and brand identity, World Gymnastics will unveil eight distinctive discipline brands to elevate the identity, visibility and growth of the sport’s diverse disciplines. Separate dentities for Gymnastics for All, Men’s Artistic, Women’s Artistic, Rythmic, Trampoline & Tumbling, Acrobatics, Aerobics and Parkour will be showcased over the coming weeks.
