SAN JOSE STATE UNIVERSITY
My name is Frida Muro Rodriguez, and I’m a senior at San Jose State University, majoring in BFA Graphic Design. I was born in San Diego CA, and raised in Tijuana, Mexico. I transferred to San Jose State from Southwestern College in San Diego, initially knowing little about design but having a strong desire to pursue a creative path. My first design class in 2020 sparked a passion that has grown into a deep commitment to this field. I value analog qualities in my work, which embody the foundational aspects of design that I respect. For me, these elements are timeless and reflect a tangible authenticity I strive to bring into my projects. Over the years, I’ve developed a strong ability to gather feedback and adapt through iterative processes, learning not to shy away from starting fresh when needed. I aim to create work that resonates both visually and conceptually, integrating my experiences and values with a commitment to thoughtful, authentic design.
WHAT MAKES YOU FEEL INSPIRED?
What inspires me is just thinking about where my career might lead me. There are so many exciting possibilities in the design world, and I can’t wait to see how my skills develop and where they take me. Every new project opens up a whole new set of opportunities, and I love the idea that I can carve out my own path. Plus, the thought of collaborating with other creative minds along the way just adds to the excitement.
WHAT AREA OR AREAS OF DESIGN ARE YOU HOPING TO WORK IN?
Right now, I’m exploring different areas in design, but I’m really leaning toward specializing in brand identity and marketing materials. I love getting to the heart of a brand and figuring out how to visually express its purpose and values. To me, branding is all about creating a real connection between the brand and its audience. I’m excited about this specialization because it blends creativity with strategy, letting me convey powerful messages through design.
