Frontier has unveiled its new visual identity which is intended to reinforce its continued commitment to improving the customer experience as it transforms itself into a high-tech fiber business. The project includes a new logo, typeface, and color palette. The new logo is an iconic roundel, meant to represent an inclusive connected nation. It incorporates staggered line work throughout its symbols and graphics to evoke the sense of speed and capabilities the company is bringing to customers. “Our new brand is a result of the inside-out transformation that has taken place at Frontier,” said John Harrobin, EVP of Consumer. “Over the past year, we improved our products and services with a dedicated focus on dramatically improving the customer experience – and emerged as a new company. This new look and feel are an external reflection of that transformation.”
