Fusing Creativity and Experience Design
Design studio G&A has appointed James Wilkinson as its first ever Chief Creative Officer (CCO). Formerly G&A’s SVP, Growth, he will now ensure that creativity remains at the core of the company’s strategy. As CCO, James will be squarely focused on creating and nurturing company culture, and ways of working that place “groundbreaking and brave creativity at the heart of G&A.”
“The future of G&A, our client partnerships, and our extraordinary team has never held more opportunity,” explains Wilkinson. “As technology continues to integrate seamlessly into our daily lives, our expectations for life experiences and tastes are evolving. Our clients are similarly forward-thinking; understanding that the future of museums and branded spaces lies in creating environments and experiences tailored to the modern guest. Industries like retail, travel, hospitality, and museums must continue to innovate — drawing valuable inspiration from one another and leveraging shared principles. I’m excited to work with G&A’s talented team to craft creative approaches that infuse these principles within everything we do.”
Adds G&A CEO Scott Wickstrom: “This promotion reflects both the exceptional talent we’ve cultivated at G&A and our vision for the future of experience design. But this is about more than expanding our leadership team – it’s about amplifying G&A’s commitment to pioneering experience design. We’re perfectly positioned to push creative boundaries while offering clients something rare in the industry: truly integrated solutions – from strategic planning to comprehensive design and production capabilities – from a single, interdisciplinary team.”
