WHATEVER WORKS! PRINT CONNECTS, COMPLEMENTS, COMBINES

“In a digital world, print just works. It’s not about being everywhere — it’s about standing out and getting noticed when and where it counts.”

This is our 62nd year of conducting a benchmark poll to our audience on the vital role that print and paper play in the service of graphic communications. The quote above from our May 2025 poll — a pragmatic take on the value proposition of print design in a digital age — says it all.

The rest is but a footnote (though, we hope, an interesting footnote). In this light, today’s poll results and accompanying reader comments make eminent sense. That print and paper remain not just relevant — but essential — to branding, communication, and creative expression. That print design isn’t going away — it’s evolving. And that in today’s integrated marketing landscape, the best designers and marketers don’t choose between digital and print — they combine them in a holistic way for greatest effect.

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ABOUT THE SPONSOR BILLERUD

Billerud is exclusive sponsor of GDUSA’s annual print and paper survey. The company states: “Our roots in the paper industry and our proud history go back more than 150 years. Since then, we’ve grown to what we are today: A world leading company in high-performing paper and packaging materials — passionately committed to sustainability, quality, our customers, and their businesses.”

Billerud serves customers in more than 100 countries through nine production units in Sweden, USA, and Finland and around 5,800 employees in 19 countries. Billerud is listed on the Nasdaq Stockholm. In the US, Billerud operates out of a regional head office in Miamisburg OH, two mills in Michigan’s Upper Peninsula and a converting facility in Wisconsin. “At Billerud,” says the company, “we build brands and business results for our customers.”

This edition of GDUSA is printed on Influence® Gloss, 60lb. text, a high-quality No. 3 web paper. To learn more please contact your Billerud graphics sales professional or visit billerud.com

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1. Message From Billerud

2. Ten Takeaways

3. The Numbers (Part 1)

4. The Numbers (Part 2)

5. Select Comments: Is How Does Print Fit Into Your Professional Life?

6. Message From The Editors