Packaging For Signature Bourbons
Designer Tom Lane, aka Ginger Monkey, has created the branding for Doc Brown Farm & Distillers, along with the packaging for its first two bourbon whiskeys, Effie Jewel and Uncle Bogue. Launching Doc Brown into the market, the visual identity draws on the family company’s heritage in Georgia farming and its traditional approach to distilling.
The hand drawn logotype takes its cues from Victorian and early-20th century sign writing and advertising, where each layer of copy is expressed in a different style. Within the mark, Lady Liberty waves the banner for family, faith and fortitude – with fun and feistiness reflected in the high heels she wears.
The overall brand identity encapsulates its story and values but is also set to accommodate new product concepts as the company grows. After creating a brand toolkit which includes a set of custom display letter for Doc Brown’s key messaging, in 2021 Ginger Monkey launched the Doc Brown website to introduce the brand and trail its products. One of the main challenges for whiskey start ups is establishing revenue streams while the spirits mature in their casks. In 2022, Ginger Monkey created the packaging for DBFD’s Bourbon Cream Liqueur in Coffee, Butter Pecan and Peppermint Mocha flavors. Salted Caramel followed in 2023.
“Our products are sold and shipped all over the United States and the very first comments we get always relate to the bottle and label design,” says Amy Brown, co-founder of Doc Brown Farm & Distillers.
