Häagen-Dazs has unveiled its new Shops design with the grand opening of its location in Walnut Creek CA. This elevated refresh reflects the new look of Häagen-Dazs, which launched in 2021 with a ‘That’s Dazs’ campaign and updated packaging design. The new shop design features a bright, bold color scheme, themed murals, updated team uniforms, and modernized lighting and seating. The brand personality is expressed throughout with hidden design touches, like coffee bean, vanilla flower and chocolate ingredients found in a redesigned tapestry wallpaper and modern 3D-printed vanilla flower, strawberry and caramel art pieces displayed on the shelves.
The new Shops design reflects the larger #ThatsDazs brand initiatives, launched in 2021 with content from a mix of creators, tastemakers and consumers sharing their personal interpretation of luxury. The brand will also continue to invest in marginalized creative communities this year as part of the company’s $1.5M commitment over a three-year period. The new Shops design are being rolled out nationwide.
