Proposition: Thoughtful Design To Inspire Progress
Conran Design Group has unveiled a new offer, positioning and brand identity. The network, a new global offering dedicated to brand and design, combines talent from its existing Havas-owned Conran Design Group, as well as its “W” – Havas’ creative branding agency in France. The network’s team of 250 strategists and creatives will work across studios in London, Paris, Mumbai and New York.
The launch of the global network is driven by an evolved proposition: thoughtful design to inspire progress for business, people and society. This proposition is delivered through a refreshed offer that includes brand strategy, design, experience design, and communications and engagement, with a focus on meaningfully integrating sustainability services throughout.
This proposition influences every element of Conran Design Group’s new identity, with a new typographic approach from French type designer Jean François Porchez – of Le Monde fame.The new mark places design at the heart of everything – as foundational to business as it is to life – while bold photography elevates and celebrates the craft of thoughtful design and captures the regional character of Conran Design Group’s global locations.
Thom Newton, Conran Design Group’s Global CEO, said: “We’re fortunate to have two great brand and design businesses in the Havas family – Conran Design Group and W, the agency responsible for creating the brand for the Paris Olympics. Both offer decades of heritage and an established place in their relative markets. Bringing them together to form this network creates a new force that will compete with the very best in the industry. Not only compete – but offer something new. Something bolder and more thoughtful, and critically, driven by a long-held belief in the power of great design to drive people, business and society forward.”
