Venerable Agency Showcases Offerings Via Refreshed Brand and Website
HBX Branding (formerly known as Hughes BrandMix) a creative agency specializing in brand strategy and design has launched a revitalized brand identity and website. The transformation, say officials, marks a significant milestone in the agency’s 40-year commitment to delivering innovative branding solutions that maximize business impact and growth. The award-winning agency specializes in brand strategy, packaging design and creative go-to-market solutions for mid-size CPG brands.
The new HBX name is an answer to the common moniker already used by many current clients; a modern simplified handle that is more in tune with their position in the industry. The succinct brand mark, professional color palette and brand elements all work to enhance brand visibility, streamline communication and position HBX for sustained success in today’s dynamic and ever-moving business environment.
A new website offers an overhauled user-friendly interface with seamless navigation, responsive platform ready design, and prominent portfolio visuals. Visitors can explore a selection of the agency’s work, spanning branding, packaging design, web design, digital marketing and more, showcasing its full suite of creative services.
“We are thrilled to unveil our refreshed brand identity and website,” said Greg Martin, CCO. “We believe that our new brand identity and website will help elevate our presence in the industry and inspire our existing and future clients to partner with us across all of our offerings.” Martin and the firm “invite clients, partners and industry peers to its website and to discover the limitless possibilities of creative collaboration.”