Specialized Bikes has created the Globe brand with the goal of reducing dependency on automobiles by creating a “fun, cool and capable bike” that can carry and move everything from children to house plants (and lots more!). San Francisco’s Hybrid Design partnered with Specialized to imagine how the Globe brand comes to life in the world — leveraging a custom logo as the base for the brand system and extending a light hearted and practical brand across a variety of mediums and ushered Globe, and its latest Haul ST offering, into the market.
