I like to imagine the conversations that take place in designer presentations I’m not privy to. After you’ve worked with enough clients you start to recognize some of the signs of client fatigue that lead a designer to give in on this thing or that. I picture the designer whose work has been stripped down to a company name in a lowercase bold sans serif. Dejected and brow beaten after numerous attempts to interject some color or life, the client finally concedes a spot of color on the dot. Of course, this is pure conjecture, not having seen the actual design briefs for said projects.
After seeing too many solutions like Dimple or Medallia using the color dotted i only, I have tried to show a broader range of applications under this umbrella that demonstrate some of the stronger conceptual thinking. Admittedly the lower case i is often cast as the person in the letterform with the dot serving as the head. Often a few extra colored dots on letters that don’t really call for one, help describe the family or a team. Uplight flopped their i and lit their bottom, while Mitto is just burning its i at both ends. Clever.
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