Google’s new logo and identity reflects the change from 17 years ago, when Google was reachable only from a desktop PC, to today, where people interact with Google products across many different platforms, apps and devices. The new logo seeks to reflect this reality by simplifying the look with a sans-serif typeface and brighter colors so it is more easily read on an endless number of devices — “such as tap, type and talk” according to a Google blogpost posted by Tamar Yehoshua, VP, Product Management and Bobby Nath, Director of User Experience.
In addition to the new logo, Google has created an animated set of dots that show up when a product is processing, and also unveiled a new multicolored “G” logo for places where the whole company name will not fit.
