Design agency JDO has revealed its latest collaboration with Dove and tennis legend Venus Williams – the Dove x Venus #KeepHerConfident Beauty Bar. This limited-edition release marks Dove’s first ever special edition beauty bar, designed to amplify a shared mission of keeping girls active in sports.
JDO was tasked with sparking excitement and buzz around Dove’s Body Confident Sport Program and their collaboration with Venus Williams. The result is an exclusive canister housing beauty bars in vibrant tennis ball green, all infused with a passionfruit and lemon balm scent chosen by Venus herself. Each bar is stamped with “CONFIDENT,” embodying the campaign’s spirit.
Modeled after a tennis ball canister, the white container features the iconic wordmark and a gold dove emblem, with “Venus” prominently rendered in bold typography. The design is completed with the hashtag #KeepHerConfident and Venus Williams’ signature, making it a collectible.
This launch comes at a crucial time, as Dove’s 2023 research reveals that 45% of girls worldwide stop participating in sports by age 14 – twice the rate of boys – primarily due to body confidence issues. The Dove x Venus #KeepHerConfident Beauty Bar supports the Body Confident Sport program, an innovative initiative developed with Nike to boost body confidence in girls aged 11-17 through scientifically validated coaching tools.
