JKR Styles New Haircare Brand

Jones Knowles Ritchie New York (JKR)  has developed a visual identity system consisting of brand marks, typography, color, photography and communications for new haircare brand. FORM is the latest brand from Walker & Company, founded by Tristan Walker, which is also behind Bevel – the first shaving kit designed for individuals with coarse or curly hair to help reduce irritation and discomfort caused by routine shaving.

The collection, which consists of ten products, seeks to make hair care simpler by offering products specifically designed for specific hair needs from coily to curly to natural to relaxed or somewhere in between. JKR also helped select the name while design firm, Bone+Black, created the bottle structures.