JRINK Juicery is a cold-press juice bar and delivery service that sources high quality ingredients and juicing methods to provide more nutrients in each bottle. Design Army’s challenge was to rebrand and reduce packaging costs while still keeping the farm-to-bottle mission in mind.
Rather than move from glass bottles to plastic, which would go against the brand’s socially-conscious ethos, the designers devised a plan to print a simplified label that could be placed on the caps, eliminating additional costs for printing on the bottles. Design Army chose white for the JRINK packaging, de-cluttered the labels, and redesigned the logo to let the color of the juices come through.
