Karbach Brewing Co., Texas’ second largest craft brewery, has released its first packaging update since opening its doors in Houston in 2011. Four of its brands — Hopadillo Texas IPA, Love Street Blonde, Crawford Bock, and Rodeo Clown Double IPA — are getting a new look and visual identity. Hopadillo is the state’s number one traditional IPA.
The redesign, developed in partnership between Austin-based creative studio Helms Workshop and Karbach’s inhouse marketing team, is intended to deliver a more unified, modern identity across the lineup.
“After 15 years of brewing beers that Texans love, we realized it was time to update our look,” said General Manager Chris Meyer. “The result is a refreshed, more unified identity that brings consistency across the lineup and better reflects the character, quality and energy behind every beer. It’s the same great beer, just with a new look.”
The new packaging is now rolling out across Houston, Austin, Dallas, and San Antonio.
