While Dr. Scholl’s has been providing quality foot care since 1906, the category has expanded rapidly. Therefore, the category leader needed a redesign that brought modernity and enhanced shoppability to the brand. Little Big Brands stepped in to create a more cohesive brand and easily shoppable line at shelf, allowing consumers to quickly find the product that best fits their needs, while also creating a package architecture that allows the brand to successfully extend into new categories and channels. The refreshed design features a modernized logo, streamlined communication and telegraphic typography, and imagery that allows the consumer to find the appropriate fit more easily.
