PRODUCTION ARTIST, PAVONE GROUP, HARRISBURG PA
Leanna Waldron is a creative powerhouse with nearly 20 years of experience turning big ideas into bold visuals at Pavone Group. As a production artist, she has an uncanny ability to take concepts and bring them to life with eye-catching precision and flair.
Whether she’s working on a sleek digital campaign or a complex print project, Leanna’s attention to detail and artistry shines through, making her an invaluable part of the creative process. Her passion for storytelling through design is unmatched, and she thrives on challenges, no matter the medium — be it banners, books, or branding.
But Leanna’s talents don’t stop there. She’s also an accomplished author and illustrator, with several nonfiction works under her belt, including Teddy Rows a Boat, a thrilling adventure following Teddy Roosevelt in South America. When she’s not working on client projects, you can find her writing, illustrating, and designing brochures on niche topics like rogue waves, the Dust Bowl, and even vultures.
Leanna’s creativity has left its mark on several iconic brands, including clients like Del Monte, Sun-Maid, Del Real, Herr’s, F&M Trust and Turkey Hill Dairy. Simply put: Leanna makes design magic happen, every single day.
DO YOU THINK GRAPHIC DESIGNERS HAVE A SPECIAL RESPONSIBILITY TO USE THEIR TALENTS TO MAKE A SOCIAL IMPACT?
Social impact comes with the territory. Whether or not you care is up to you. At some point many of us come across a project at odds with our conscience. We might not even realize how strongly we feel until we’re asked to participate. That’s a personal call to make. That’s not to say we have to be angels or crusaders; simply that our work has influence. Use it wisely. Or don’t, but you know what you did.
WHAT ADVICE DO YOU HAVE FOR SOMEONE JUST STARTING A CAREER IN GRAPHIC DESIGN?
Study/swipe/imitate what appeals to you and try to do it better. Befriend a proofreader. Always have a passion project or two going on. They’ll point you in the right direction and are just as valuable to your experience (and portfolio) as your work pieces. Learn the key commands. If you’re having fun, you’re probably on to something. Finally, reach out to your heroes. You never know.
