THE COOPER UNION
Lily Nguyen, also known simply as L, is a Chinese-American designer/multi-disciplinary artist based in New York City. She maintains a personal design practice with a focus on brand identities, exhibition design, and printed matter. She is currently a fourth-year student at The Cooper Union School of Art. L’s work is heavily concept-driven, playful yet precise- exploring and experimenting with versatile, engaging and unconventional routes. Her unique hybrid of mediums and forms manifest themselves as alluring and open-ended experiences for the audience, and she prides herself in making work that is responsive, purposeful, and highly impactful. Outside of her design practice, she works primarily in an amalgamation of sculpture, photography, and printmaking. Her most recent projects include working as a graphic designer for TYPOGRAPHICS 2024, and serving as the Programs Art Director for the botanical company KINKA.
WHAT MAKES YOU FEEL INSPIRED?
I feel inspired when I am speaking and brainstorming ideas with my friends over a good, nourishing meal. I’m incredibly lucky to have a close community of friends who are as committed and deeply passionate about their craft as I am, whether it is in design, acting, horticulture, food, etc. Their unwavering passion has always been infectious and motivates me to go further.
WHAT AREA OR AREAS OF DESIGN ARE YOU HOPING TO WORK IN?
I have always been drawn to both brand identities and exhibition identities. There is so much room for experimentation and play, while still being highly informative and communicating precisely. I’ve always had an aptitude for problem-solving, and creating identities is just that: working to make the complex simple.
