DESIGN DIRECTOR, CBX, NEW YORK NY
Lizzie has been an integral part of the CBX creative team for over 10 years. As a Design Director with a wide range of expertise—from brand identity, packaging, and illustration to social media marketing—Lizzie has effectively created lead solutions for many of CBX’s clients.
Lizzie has a B.F.A. in communications design from Syracuse University. In her free time she loves illustrating people’s pets and binge-watching Korean dramas on Netflix.
LOOKING FORWARD TO 2025, ARE YOU OPTIMISTIC ABOUT YOUR DESIGN PRACTICE/BUSINESS? MORE GENERALLY, DO YOU THINK GRAPHIC DESIGN WILL CONTINUE TO BE RECOGNIZED AS VALUABLE IN COMMERCE AND CULTURE?
Yes, I’m optimistic because I firmly believe there will always be a place for design, and a place for us in this world as designers.
True, we’re in the midst of a technological revolution that is rapidly evolving how we communicate as a global community, but there’s no analog for the human brain and graphic design as a field will always be needed, respected and valued — and that comes with responsibility.
As a collective, it’s up to us as graphic designers to intentionally think, act and create to ensure we’re making things for our greater good.
DO YOU BELIEVE GRAPHIC DESIGNERS HAVE A SPECIAL RESPONSIBILITY TO USE THEIR TALENTS FOR SOCIAL IMPACT? WHY OR WHY NOT?
Creatively, “good” means different things to different people, but I believe — as does CBX — that helping others always comes full circle. Together, we use our talents to do good and create good, and that’s something we’re all passionate about.
One of my favorite experiences at CBX included working with 826NYC, a non-profit that helps young people find their voice through creative writing. We also assisted with their brand purpose and visual branding to reach more students and gain more donors. Our work included creating a visual toolbox that non-creatives could use while maintaining the brand’s imaginative personality.
Designing for a purpose and seeing it thrive in the REAL world will always be worth striving for.
HOW DO YOU SEE AI AND OTHER EMERGING TECHNOLOGIES IMPACTING THE FUTURE OF GRAPHIC DESIGN? WHAT ABOUT THEIR EFFECTS ON CREATIVITY, PRODUCTIVITY, AND EMPLOYMENT?
AI is like my generation’s “computer” — totally life-changing in every sense of the word. Yes, it’s boosting productivity, aiding in quicker ideation, and making it easier to visualize what’s in our heads, but no, it won’t take over, it’s a tool, just like the computer.
I believe that our industry will adapt around it, and embrace it as the tool that it is — but it will never be a new “employee.”
