As happens from time to time, resurgence in the popularity of a motif will resurface with a vengeance. But seldom does that happen with one that dates back 3,500 years. That’s the first noted record of the Yin Yang symbol that’s received a bit of a lift with the discussion of multiculturalism in the west. Yang – the lighter side, represents the positive, active male, and Yin – the dark half – represents the negative, passive, and female. Sounds like a pretty misogynistic perspective for such an enlightening symbol. The concept of bringing opposites or conflicting agents together to create a greater strength is as old a tale as the mark.
Hot and cold, sweet and sour, pricey and cheap, reflective and aggressive, or you pick your own counter-traits of your client. This may be the way to best exemplify the divergent advantage they create. From a graphic perspective, the reflective nature of this mark is pleasant, self-contained, and allows great latitude for interpretation. Fitting in a circle is a nice plus, but feel free to explore other shapes and iterations that still convey the essence. Bringing diversity into a state of oneness is older than the Yin Yang and as relevant as today.
 DESIGNMIND, DANISH DEAF ASSOCIATION |
 HATCH CREATIVE, THE MANE INTENT |
 WEIRDO, MOON GIRL |
 RAZOR DESIGN CO., TWO LITTLE BIRDS |
