Neo-Vintage
In a common thread, designers are retreating this year to a number of themes drawn from past influence. Which is not too dissimilar from the movies only generating sequels and remakes. There’s certainly a level of guilty pleasure involved in turning back the nostalgia dial, but such efforts seldom create advances in our craft. Whether born as an antidote to put the brakes on a fast-paced counter movement or to fill the time while we give serious thought to where we go from here. We must also consider these forays into the past as not just a revisit for an older generation, but as a first-time trip for the more recently minted designers.
Imagery that was plucked from the last century seems to be fair game here. A wink to Mid-Century Modern is still popular, as is the reboot of ad mascots and characters of the same era. Note that many of these examples blend a typographic solution with a primary image, much as other badges we are looking at in this report. A noticeable marking tag for this group may be the placement of a primary typographic solution or wordmark plopped dead center on top of the supporting image. Fun, light-hearted, and well-crafted but with the gravitas of a romance novel.
RIVAL BRANDS, TRAVELER BEER COMPANY
