Stripes continue to dominate the field of potential trend contenders, but there have been so many marks anchored in this aesthetic it’s become more challenging to spot where this trend evolves forward. Taking a look, we finally see a cohesive group that takes stripes into a warped dimension. Still big bold salute the flag type of stripes but three dimensionally wrapped to demonstrate spatial contours on everything from bagels to bird nests.
Though this can be associated with monoline design, it is pushing the concept to another level. Representing dimensionality by its nature deals with foreshortening or wrapping of lines that cause them to diminish, so this necessitates a variable stroke. Relying on the consumer to complete the interpretation, they still see an orderly rhythm that demonstrates technical accuracy, a measured approach, competence, and consistency. Attach these attributes to the symbolic embodiment of your client, and you’ve found the possible nucleus of a smart solution.
PRAGMATIKA, ZOMA
