In the grand tradition of refinement, designers continue to boil down the essence of flight beyond the fluid beauty of a set of feathered wings. Stripping back the essence even further to the point that aerodynamics don’t vaguely register as an afterthought. As impeccably bereft as these marks are of any semblance of flight, I like them for what they are, and I get that they’re wings. Canted forward in an aerodynamic crouch or swept back fighting the vagaries of gale force headwinds, these forms are equally as far and as near to reality as you can be at once.
If a description of these existed, it would be a letter U with one short leg tipped on its side and slanted forward or backward to an optimal oblique position. Trim off the two tips at an angle to reinforce the streamline nature of the mark, and we’re done. There are more than enough iterations of this effort, but many seem to be referencing a letter such as the J for Jetta or the D for DoorDash. Plenty of Fs, Ps, and non-letters altogether that have sprouted these twin wings. Apples with wings, turtles with wings. Fill in the blank with wings, and we’ll likely find it.
JETTA CHINA
