For consumers, there’s always that first impression where the work we create rings true or not. Designers become obsessed with perception and good for us and our clients, that we care if something is appropriate or authentic. This trend is completely about handmade and we’re looking for imperfection because, well frankly, humans are flawed and that can actually be a selling point. Handmade is an accolade that’s highly dependent on subject matter. Handmade windshield wipers or chainsaws, not so much. But if a hand crafted tortilla isn’t PERFECTLY round … that’s a sales feature!
Over the last several years there’s been a boom in the number of hand-drawn logos with a naive aesthetic. It’s a very specific style and clientele both. This trend is not the drawing style of the logos, but in the use of a field of hand-drawn or applied dots to create tone. Part of the charm of these is that they emulate halftone but are not. Instead, each dab, each dot is intentionally misplaced by hand to simulate the process. And let’s be fair. The logo is hand drawn, why shouldn’t the dots be the same? These imperfections set the tone for the customer experience and expectations. It assures the consumer, there really is a soul out there that cares.
DESIGN AGENCY: ZAC JACOBSON
CLIENT: HOUSE OF ASHER
DESIGN AGENCY: DAMIAN ORELLANA
CLIENT: LA VECINA TACO
DESIGN AGENCY: ZENDOKE
CLIENT: MARGARET RIVER BREWHOUSE
DESIGN AGENCY: GUASCA STUDIO CO.