Symbolism is all about taking reality and knocking it down to a representational simplicity. Trying to iconify the complexity of the roots of a tree can really destroy some brain cells. It’s probably why most designers just turn the tree upside down and call it a day. The inside workings of nature with roots, veins and capillaries or God forbid digital root structures of circuitry can leave a designer curled up in a corner sobbing like a child. Between Fibonacci’s, fractals, and fibrous tectonics, We can see that nature has a plan and it’s here that designers are now starting to break that symbolic code.
Two of these marks have crafted a visual field language that could be referred to as highly organized chaos. By using an angular orthographic grid to chart nature’s course these designs display consistency in angles and spacing as well as avoiding glaring pockets in the pattern’s field. Divergently, the C and R marks take a no less successful tact but are avoiding a formulaic approach to creating that same patch of nature’s lifelines. Each of these marks demonstrate just how insidious nature, or a client might be at making every attempt to capture, maintain, and nurture life. They confirm for us that complex is not a challenge but can be virtuous and productive.
DESIGN AGENCY: STUDIO5 KOMMUNICATIONS DESIGN
DESIGN AGENCY: DALIBOR PAJIC
DESIGN AGENCY: FREELANCE
DESIGN AGENCY: LAZAR BOGICEVIC
CLIENT: ICE CORAL