Shutterstock 20th AnniversaryAdvertisement
  • Home
  • News
    • Fresh
    • Package Design USA (PDUSA)
    • People
    • Events
  • Features
    • Educators to Watch
      • 2021
      • 2020
      • 2019
    • People To Watch
      • 2023
      • 2022
      • 2021
    • Students To Watch
      • 2023
      • 2022
      • 2021
    • Top Design Schools
    • Logo Trends Report
      • 2022
      • 2021
      • 2020
    • Responsible Designers to Watch
      • 2022
      • 2021
      • 2020
    • Print Design Survey
      • 2021
      • 2019
    • Stock Visual Survey
      • 2019
    • Surveys
  • Competitions
    • Enter Now
    • Graphic Design
      • 2022
      • 2021
      • 2020
    • Inhouse Design
      • 2022
      • 2021
      • 2020
    • Package Design
      • 2022
      • 2021
      • 2020
    • Digital/Web Design
      • 2022
      • 2021
      • 2020
    • Health+Wellness
      • 2022
      • 2021
      • 2020
    • Cannabis Design
    • Digital Cover Contest
    • Student Design
  • Blogs
    • Graphic Design
    • Products + Papers
    • Hiring + Career Tips
  • newsletters
  • magazine
    • subscribe
    • digital edition
    • free stuff
    • media kit
    • specifications
  • suppliers + services
  • about us
    • who we are
    • contact us

Uvula

LogoLounge 2022 July 13, 2022July 13, 2022 Gordon Kaye

What’s in a drop? A single drop of water … of blood … of oil or vanilla or medicine. And although it takes 480 drops for one fluid ounce, a child’s tear drop can crush a parent’s heart. All of which show how impactful this trend can be when framed in a proper brand story. There is absolutely nothing new to the use of a drop or two or more in a logo design. It’s one of the quickest ways to indicate liquid or water and more than useful in discussing ecology and our environmental resources. But this report found designers taking a different perspective on the importance of that single drop.

These look every bit the oral inspection and the uvula hanging properly at the back of the throat. Here, drops have been raised to a level of high regard, encased in an informative frame, prepared to provide context to the client’s story. You might also note the drops are still connected to their source as if captured in the act of being precious. Let’s say one is an eyedrop for your contacts or allergies and another looks to be fresh squeezed OJ. And you decide… is one of these drops going to either extinguish or ignite that flame. Be prepared for a reaction as soon as gravity acts and any of these droplets break free.


DESIGN AGENCY: MILOS BOJKOVIC
CLIENT: INK PURPOSE

DESIGN AGENCY: COOPERBILITY
CLIENT: ORANGE JUICE

DESIGN AGENCY: HMC
CLIENT: FLAME & OIL

DESIGN AGENCY: SPROUT STUDIOS
CLIENT: COMMCAN

LogoLounge 2022 Home
< Bowties | Rooters >

About Gordon Kaye

View all posts by Gordon Kaye →

Post navigation

Rooters
Bowties
Full Sail - Design Your Way
Want to Win at Retail?
Newhouse
LogoLounge - Call for Entries
Artisan
Academy of Art University
Verso is now Billerud - Take a Look
Running Ahead for Fifty Years
Syracuse University
Work Experience Can Apply to Your Degree
Copyright © 2023 by Graphic Design USA. Theme: DW Focus by DesignWall.
Proudly powered by WordPress