Interest in bursting ray logos which have been touched upon in prior reports continues to grow feverishly and more importantly… to evolve! Bursts of energy and light convey an aspirational quality and are engaging and today even more dimensional than ever. Traditional circular configurations though active may pale compared to other shapes, and the technique of adding a variable step to the line weight gives these marks the illusion of layered transparency. That technique accounts for the richness and original shape in Lily Pad.
Since the composition of these radiant marks are linear, they are as much about what is there, as what is not. The nature of this ties the mark tightly to the color of the field where it lives. Often achieving the optimal glow effect forces these to live on a darker contrasting foundation. This can obviously be a limiting detractor, or an opportunity, depending on your perspective and cunning design skills. These demonstrate a shift or gain in momentum, success, speed, time, clarity, or whatever improvement the design is intended to express. Lastly, snag a peek at Pragmatika’s crystal ball as their logo smartly breaks the mold by exploring a triad of vanishing points.
DESIGN AGENCY: XHILARATE
CLIENT: CORE TITLE INSURANCE COMPANY
DESIGN AGENCY: SAVA STOIC
CLIENT: MIND SHAKE
DESIGN AGENCY: PRAGMATIKIA
CLIENT: N/A
DESIGN AGENCY: SAVA STOIC
CLIENT: LILY PAD SANCTUARY
