Auston Design Group of Emeryville CA developed the package design for a new malt liquor brought to the market by their client, rap artist E-40 aka Earl Stevens. The package was designed to gain the attention of long-time malt liquor consumers, who tend to be very loyal and wear their brand of choice as a badge.
Accordingly, says the design firm, which specialize in branding and packaging for beer, wine and spirits, the brand image which they developed had strong E-40 branding and was bold enough to be recognized from across the room. This was achieved, in great part, by using a minimalist approach that presents the brand name in large bold type on a metallic gold background.
