Product Names and Best-By Dates On Lid
For the first time in nearly 40 years, McCormick has launched a new design for its core red cap branded products. The brand’s new signature SnapTight™ lids will assure home cooks that their bottles are closed tight, locking in flavor and freshness between use. “Our new bottle redesign is not only a milestone celebration for the brand, but for our home cooks as well,” said Nikki French, Group Vice President Marketing, NA Consumer at McCormick. “These changes deliver a new standard when it comes to our passion and continued pursuit of flavor.”
From packaging through at-home use, McCormick has implemented several changes that give consumers reasons to add them to cart. Leveraging the redesign as an opportunity to further their environmental commitments and listening to consumer feedback, the new bottles are made from a 50% post-consumer recycled (PCR) plastic. Prominently printing product names and best-by dates on the lid are intended to help consumers reach for the right flavors. Clear label designs showcase transparency and quality of the herbs and spices. An improved bottling process draws out excess air during filling, reducing the amount of oxygen inside which can impact freshness over time; and the new proprietary SnapTight™ lids audibly seal in flavor and freshness.
The new bottles have already begun to roll out on retail shelves nationwide. The company says the transition will continue throughout the year for all its products with red caps, including the “most essential herbs and spices” like Cinnamon, Garlic Powder, Paprika, Parsley and Crushed Red Pepper.
