Restaurants are reformulating their businesses to accommodate a new takeout model. To maximize revenue, many restaurants suggest direct takeout and pickup is the best way customers can help them stay open and thriving. To spread the word that ordering takeout directly from restaurants is a great way for our community to support Minnesota restaurants during this challenging time, Minneapolis food and beverage marketing agency JT Mega has created a campaign, Turn the Tables. The call to action? “Let’s Takeout. Together.” Tactics at launch include a website, an out-of-home, radio and digital ad buy, as well as social media and PR.
“JT Mega is a food-focused agency, and we work with many companies that supply food to restaurants, schools and direct to consumers. We wanted to find a way that we, and our clients, could do something for the restaurants that have had to completely upend their business model overnight. Our hope is this campaign can help them turn the tables on the challenges of COVID-19,” says Phil Lee, owner and president, JT Mega. The agency says it plans to roll out additional tactics as the situation develops, including information about how other organizations and businesses can join the cause.
