Mohawk announces the launch of Keaykolour by Arjowiggins Creative Papers and its exclusive North American distribution of this line of uncoated fine paper. Long established outside the U.S., Keaykolour has just undergone an extensive product update resulting in a range of 43 fresh and sophisticated colors.
The new Keaykolour portfolio with its 43-shade-palette is offered by Mohawk in two weights (80 text and 111 cover), sized at 27.5×39.3 inches, and in a natural vellum finish. The entire product line is stocked in Mohawk’s U.S. warehouses for quick turn delivery through Mohawk merchants across North America and is available for immediate ordering. “Using colored paper has never been so easy and accessible,” says Chris Harrold VP, Creative Director for Mohawk.
The color selection is the culmination of a study commissioned by Arjowiggins Creative Papers with Atelier 3D Couleur, a Paris-based color design studio whose portfolio includes work in material and industrial design, architecture and interiors. “Over 20 R&D experts collaborated with Arjowiggins’ marketing and Atelier 3D Couleur to bring these new colors to life,” says Christophe Balaresque, Luxury Brands and Marketing Director for Arjowiggins. “In the process, thousands of lab samples were produced, reviewed and tweaked, to develop what we consider to be the ultimate collection of colored papers.”
In harmony with designers’ appetite for beautifully made materials, the Keaykolour portfolio blends natural texture with a sophisticated range of light, mid and deep colors. The palette was designed by Atelier 3D Couleur in such a way that each color can work on its own, while easily associating with other colors in pairs or groupings.
To demonstrate Keaykolour’s versatility, Mohawk worked with Hybrid Design of San Francisco to create an interactive paper specification tool designed to invite users to explore color combinations through play. Caleb Kozlowski, Creative Director at Hybrid says, “Color should be fun and Keaykolour allows designers to mix, match and play with color. We wanted to capture that feeling in a simple tool that lets designers mix and match to their hearts content.”
The launch kit features 43 colored “flash cards” housed in a box available in twelve different colored 111# covers paired with twelve 80# text weight papers in contrasting color. Each box is die-cut to reveal a multicolored tunnel of all colors in the collection. The die-cuts feature three distinct shapes which reference the relative price difference between light, mid-range and deep colors. The kit was printed and finished by Fey Printing of Wisconsin Rapids WI; it features simple one and two-color printing along with die-cutting and folding, allowing the paper color to take center stage.
