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Graphic Design News Ideas Portfolio New Coffee Pod Branding Features Color Coding

New Coffee Pod Branding Features Color Coding

LRXD has designed the identity and packaging for DripJoy, a single-serve coffee pod subscription service.
LRXD has designed the identity and packaging for DripJoy, a single-serve coffee pod subscription service. The packaging contains color-coded panels — for example, turquoise for Morning Joy — to convey information about flavor, servings and strength.
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Upbeat branding and positioning is exemplified by a smiley-face icon created from the “y” in DripJoy.
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