YouTube has introduced major design changes to both its mobile and desktop platforms, evolving the user interface and overall user experience. Executed by the inhouse team, YouTube has updated its new look with, among other things, a logo design that drops the TV shape that encapsulated the word “Tube” for more than a decade. Of the project, the company states: “The bright red cherry on top of this update sundae is a refreshed YouTube Logo and YouTube Icon…
Designed for our multi-screen world, the updated Logo combines a cleaned up version of the YouTube wordmark and Icon, creating a more flexible design that works better across a variety of devices, even on the tiniest screens. Why’s it more flexible? When room is limited (say on a smartphone) you can use the brightened up Icon as an abbreviated Logo, which will be seen more easily and read more clearly.”
Other key changes: the video-streaming service places the all-important play icon to the left side of the YouTube name; the desktop app now has a look based on Material Design with a dark theme to make videos pop; and the refresh also allows videos to fill the screen, even if the clip is formatted horizontally, vertically, or square. Users of the mobile YouTube app can also speed up or slow down the playback of a video with this new update, which are already available on the desktop.
