Tech Companies Dominate Valuations
New data from Brand Finance has revealed the strongest and most valuable brands in the world and, by analyzing that date, QR Code Generator PRO S.L identifies the top ten most valuable US brands in 2024.
Apple is the most powerful US brand, with a brand value of $516.58 billion in 2024. As Apple’s most popular product, the iPhone has been the company’s primary revenue generator since 2008, just one year after its launch. Between January and March 2024, Apple made $45,963 million in revenue from iPhone sales alone; the tech giant made a total annual revenue of $383.30bn in 2023.
The second strongest American brand is Microsoft, with its value being $340.44 billion in 2024. Microsoft achieved its highest market capitalization figure in 2023 (its stock market value), with $3.20 trillion, making it the largest software company in the world by market capitalization. And third is Google, with a brand value of $333.44 in 2024. In 2023, the tech giant made revenue of $305.63bn, which is its highest revenue to date. Google’s email service, Gmail, has more than 1.8 billion active users, while most of the company’s earnings are generated through advertising on Google sites, such as YouTube.
Taking the fourth spot is Amazon, with a brand value of $308.93 billion in 2024. Jeff Bezos’ company is the world’s largest e-commerce business, and it made a net sales revenue of $575 billion in 2023. On average, each quarter Amazon makes $10.70 million from its subscription services alone. Breaking the tech stranglehold is Walmart, the fifth most dominant US brand, with a brand value of $96.84 billion in 2024. One of America’s favorite grocery stores, Walmart is now the largest retailer in the world in terms of revenue, with its latest annual revenue coming in at $648.13.
In sixth place is Facebook, with a brand value of $75.72 billion in 2024. Facebook is the world’s most popular social media platform in 2024 by user count, with 3.1 billion users globally. The country with the largest audience was India. Seventh place goes to telecommunications company Verizon, with $71.75 billion in brand value in 2024, and social media platform Instagram is in eighth place, with a brand value of $70.44 billion in 2024. Coffeehouse chain Starbucks, with $60.67 billion in brand value in 2024 and Elon Musk’s Tesla, with a brand value of $58.27 billion in 2024, round out the top 10.
In addition to value, Brand Finance also ranks the strongest brands overall.
Marc Porcar, CEO of QR Code Generator PRO S.L, comments on the US brand value findings: “The tech sector dominates this ranking because it is undeniably one of the most dynamic and rapidly growing industries globally. Its leaders are consistently introducing new technologies and innovative products each year. Consequently, investors have been heavily investing in tech stocks, driving valuations significantly higher compared to other industries… All of these brands are highly successful due to their strong brand recognition, consistent quality, extensive reach, and customer-focused strategies.”
