To secure a strong future, Congregation Beth Sholom launched a multi-year, multi-million dollar capital campaign and partnered with Chen Design Associates to conceptualize and convey its traditional yet progressive community ethos. The project scope included naming, branding and identity, concept development, and execution of print and supporting collateral, environment and website components.
The centerpiece case statement and campaign branding identity were designed to motivate enthusiasm, as well as a sense of pride and engagement in the congregation’s life moving forward, while connecting to a rich 107 year history. Josh Chen notes that we “featured representative members and leadership through environmental portraits and conversations we had with them about their personal reasons for supporting the synagogue.”
