Clever Creative has hired Dania Aguayo as head of Strategy and Emily Palmer as group account director.
Aguayo is a brand strategist driven by curiosity and a passion for uncovering cultural connections that drive consumer behavior. She has experience in international, Hispanic and general-market agencies and orchestrates collaboration across disciplines for actionable insights. Her passion lies in fostering inclusivity and multidisciplinary thinking. Working with brands such as Kaiser Permanente, T-Mobile, Toyota, and Nestlé, she has significantly impacted brand narratives and experiences.
At Clever, she leads brand-strategy development, guides creative briefs to drive the creative process, and introduces innovative concepts to keep brands at the forefront of their industries. She collaborates closely with the group account director to develop data-driven strategies that drive disruption in the marketplace, as well. She plays a key role in new business development and pitches and refines processes and tools to meet evolving client needs and support agency growth. Her client focus is VCA Animal Hospitals and Metrolink.
Palmer is a seasoned group account director with a passion for steering clients toward success using strategic insights and innovative approaches. Boasting more than 20 years of experience, she specializes in client management. Her extensive portfolio includes successful collaborations with high-profile brands such as Red Bull, Aetna, and Virgin Galactic, where she crafted strategies across various industries.
At Clever, Palmer is proposing new ideas to support the growth and vision of the agency and collaborating closely with the head of Strategy to develop client strategic solutions. She plays a key role in client partnerships and growth and provides vision, leadership, and management to drive growth and profitability in client account management and agency operations. She also refines processes and tools to meet evolving client needs and supports the agency’s growth. Palmer’s client focus is on VCA Animal Hospitals, Metrolink, and FHI Heat.
