Colle McVoy: Long Live The Horse

Zoetis wants to remind horse owners and veterinarians that the company understands the deep love that humans feel toward horses. Colle McVoy and 10 Thousand Design made this strong emotional connection the focal point of a creative campaign platform and brand evolution launching this month as part of a shift in the marketing strategy of the animal health company’s equine division.



Called “Long Live the Horse,” the centerpiece of the campaign is a video showing the bond and mutual respect between various caretakers and their horses. The video leaves the viewer wondering, “Who’s caring for who?”



Additional campaign elements include a comprehensive brand design system, a refreshed veterinarian-facing website, a new horse owner website, a national media campaign, retail collateral, social media, trade show and environmental graphics.


Campaign Creative Credits:

Client – Zoetis Equine
Agency – Colle McVoy and 10 Thousand Design

Production Company – Rakish
Director – Benjamin Sonntag
Executive Producer – Preston Garrett
Executive Producer – Brad Johns
Director of Photography – Matthias Koenigwieser
Line Producer – John Malina
Editing Company – Cut+Run
Editor – Stacy Peterson
Producer – Eytan Gutman

Music Company – SOUTH
Executive Producer – Ann Haugen
Creative Directors – Dan Pritikin & Matt Drenik
Composers – Johanna Cranitch & Jon Darling
Producer – Ignacio Zas

Photographer – Andy Anderson