Carbone Smolan Agency often handles large scale complex projects, but sometimes the small scale ones provide an opportunity to make a big impact. PSP (Progressive Supranuclear Palsy) is a brain disease that strikes 50 and 60 year-olds during the prime of their lives.
Research into PSP gives hope to patients, their families and caregivers, while providing an ideal gateway to understanding the causes of more well-known neurodegenerative diseases, such as ALS, Alzheimer’s and Parkinson’s. Color graphic illustrations and brochure design by CSA tell the story of the disease and emphasize the need to support research.