Shutterstock FLEX
  • Home
  • News
    • Fresh
    • Package Design USA (PDUSA)
    • People
    • Events
  • Features
    • Educators to Watch
      • 2021
      • 2020
      • 2019
    • People To Watch
      • 2022
      • 2021
      • 2020
      • 2019
    • Students To Watch
      • 2022
      • 2021
      • 2020
      • 2019
    • Top Design Schools
    • Logo Trends Report
      • 2022
      • 2021
      • 2020
      • 2019
    • Responsible Designers to Watch
      • 2022
      • 2021
      • 2020
      • 2019
    • Print Design Survey
      • 2021
      • 2019
    • Stock Visual Survey
      • 2019
    • Surveys
  • Competitions
    • Enter Now
    • Graphic Design
      • 2021
      • 2020
      • 2019
    • Inhouse Design
      • 2022
      • 2021
      • 2020
      • 2019
    • Package Design
      • 2022
      • 2021
      • 2020
      • 2019
    • Digital/Web Design
      • 2022
      • 2021
      • 2020
      • 2019
    • Health+Wellness
      • 2022
      • 2021
      • 2020
      • 2019
    • Cannabis Design
    • Digital Cover Contest
    • Student Design
  • Blogs
    • Graphic Design
    • Products + Papers
    • Hiring + Career Tips
  • newsletters
  • magazine
    • subscribe
    • digital edition
    • free stuff
    • media kit
    • specifications
  • suppliers + services
  • about us
    • who we are
    • contact us

BMW M Steers To Classic Logo

Fresh December 7, 2021December 8, 2021 Ilana Greenberg

Last year BMW revealed a new logo, a flat and minimal reworking of its previously 3D emblem. But now, the brand reports that its M division cars will feature a racing logo from its past – as well as retro paint jobs – to mark the Motorsport division’s 50th anniversary. The new emblem – inspired by the classic BMW Motorsport logo – will replace the standard blue and white roundel on the vehicle’s front and rear and on the wheel hubs. The BMW Motorsport logo surrounds the brand’s standard logo with blue, violet, and red semicircle lines.

BMW explains that the ‘M’ logo, designed in 1972, features a detailed color scheme: “Blue stands for BMW, red for motorsport and violet for the unique combination of the two.” As well as the old logo, BMW is also reviving ‘50s BMW M paint finishes: these include Dakar Yellow, Fire Orange, Daytona Violet, Macao Blue, Imola Red, and Frozen Marina Bay Blue.

 

About Ilana Greenberg

View all posts by Ilana Greenberg →

Post navigation

Global CMO At Landor & Fitch
Cooper Hewitt On Creative Responses To Epidemics
Full Sail - Design Your Future
One Show 2023
Verso is now Billerud - Take a Look
Want to Win?
Type Directors Club
Artisan
Running Ahead for Fifty Years
Academy of Art University
Art Directors Club
Work Experience Can Apply to Your Degree
Copyright © 2023 by Graphic Design USA. Theme: DW Focus by DesignWall.
Proudly powered by WordPress