Marc Rose and Med Abrous are the team behind several popular Los Angeles CA restaurants such as Winsome, The Spare Room, and Genghis Cohen. They recently launched an umbrella brand for all their properties: Call Mom. The logo for this new entity was designed by Grand Jeté, a creative studio specializing in design and motion graphics, who aimed to graphically represent the collaboration between Rose and Abrous. Grand Jeté produced a short video explaining the evolution of the Call Mom logotype, from brainstorming to finalization. There are visual insights into the process, including sketches, drafts, and animations of the two figures that combine to create the letterforms of the logo.