Michigan-based Extra Credit Projects (ECP) is bringing national awareness to Earth Day through its partnership with EARTHDAY.ORG and the Out of Home Advertising Association of America (OAAA). The OOH campaign supports EARTHDAY.ORG’s theme of Invest in our Planet, aimed at engaging CEO’s, business owners and corporate decision makers to invest time, resources, and money to make sustainable change. The creative can be seen on digital billboards, street kiosks, airport displays and more from coast to coast.
“Climate change is one of the most important issues of our time and big business and government organizations play a vital role in addressing this crisis, along with everyday citizens,” says Tom Cosgrove, Chief Creative and Content Officer of EARTHDAY.ORG. “This OOH campaign will showcase the ways that sustainability is good for the planet, while leading to a prosperous future across the board.”
“People are reporting greater appreciation for being out of home and outside environments than before the pandemic, making messages about Earth Day and protecting the environment especially fitting for an OOH campaign,” said Anna Bager, President and CEO, OAAA. “In addition, recent research shows that more people are starting to travel and commute, so this critical campaign is sure to capture attention.”
“As awareness around Earth Day continues to grow each year, we are driven to support EARTHDAY.ORG’s mission and their annual efforts,” said Rob Jackson, Creative Director and Principal of ECP. Click here to view the full 2022 Earth Day campaign.