Hopkins Public Schools in Hopkins MI is on a quest to redefine what it looks like to deliver a world-class education over the next decade. They asked Franke+Fiorella to help them evolve their identity and marketing communications to present the district in a manner that supports a bold vision. The design team developed a foundational brand strategy and messaging platform to help Hopkins tell their story to current and prospective families, community members, staff and students.
The flexible visual identity system captures both the cohesion and diversity of the district – each school, program and group can fit within the system while standing out as its own identity.
Information hierarchy and color coding make it easier for audiences to distinguish between district, school and Community Education communications, while guidelines and templates help assure consistent implementation in everything from social media, website and print to video and motion graphics.